Founded in 1994. A family-run brokerage.
Three decades of independent advice in Randburg, shaped by the families we've advised. We know our clients personally, and that's how we keep our standards high.

Three decades in. Shaped by every client.
Deacon and Associates is a family-run financial planning brokerage with over 30 years of experience. Our history and learning have shaped the business into what it is today.
Our strategy centres on a client-focused approach. We take pride in knowing our clients personally, which helps us uphold high standards of service and stay relevant in the market.
What sets us apart is a financial planning method that looks at your whole picture at once, and personal attention to each client's needs. Investments, insurance, medical aid, retirement and estate planning are coordinated into one plan instead of a drawer full of disconnected policies.

Paul Deacon, founder and financial advisor.
Paul founded Deacon and Associates in 1994 and has led the practice ever since. The firm's client-focused approach, its high standards and its planning method are extensions of the way he works.
He still meets every client personally. The same advisor who plans your cover today is the advisor who'll handle your family's claim in twenty years.

Advice that follows families for generations.
Many of our clients came to us through their parents. Some now bring their own children. That kind of trust only comes from showing up for the claim, not just the sale.
How we work with you.
The first conversation is free and carries no obligation. Most clients move forward after it, but you never have to.
We meet
A thirty-minute conversation over coffee in Randburg or a video call. We listen first, then ask the questions that uncover what your plan is missing.
We review
Bring your latest policies. We come back with a one-page summary. What's working, what's overpriced, where you're under-covered, where you'd save.
We place
If you agree, we move the cover. The insurer pays the advisory fee. New cover replaces old cover only once it's confirmed in place.
We stay
One review a year, every year. Salaries change, kids arrive, mortgages get paid off. The plan flexes with you, with the same advisor.
Where we work.
Our office is in Bromhof, Randburg. We advise clients across Ferndale, Fontainebleau, Northcliff, Cresta, Blairgowrie, Olivedale, Northriding, Honeydew, Sandton, Fourways, Roodepoort and further afield over video.

Come in for a coffee.
Thirty minutes, no obligation. We're in Randburg, Johannesburg, by appointment. Bring your latest policies if you have them.